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Senior Manager, Acquisition Marketing – Woburn, MA

by nathanwburke on May 7, 2012

Got this one over the weekend:

Job Summary

ByAllAccounts provides financial data aggregation software and services to the financial back-office market. This is an exciting time for the company as we are bringing new technology to the financial services market, our products are proven, our client list expanding, and we are growing!

We are looking for a seasoned Senior Manager, Acquisition Marketing, who will thrive in a fast-growing technology organization.

Reporting to the Vice President, Marketing, the Senior Manager, Acquisition Marketing will drive new business lead acquisition and nurturing by optimizing an inbound marketing process. The ideal candidate will be technology savvy, have deep experience in digital marketing, and be comfortable analyzing data to solve marketing problems. S/he will have strong marketing operations ability and be adept in the day-to-day running of digital marketing processes and projects.

Responsibilities:

  • Create campaigns using marketing automation software to generate sufficient qualification-ready leads to reach monthly pipeline creation targets
  • Develop and execute a website strategy to maximize lead engagement and conversion through the ByAllAccounts’ website
  • Drive our digital and direct response advertising initiatives (media and messaging)
  • Develop, manage, implement and measure message /campaign testing
  • Troubleshoot and manage the systems required for lead acquisition and nurturing
  • Work directly with partners to design and execute innovative joint programs that engage partners’ customers and drive new business
  • Manage the growth of byallaccounts.com website, including site navigation and development to increase user engagement. Includes ByAllAccounts’ online partner portal.
  • Collaborate with Director of Sales on tracking and reporting of goals and objectives, forecasts, key metrics and definitions of success.

Minimum Requirements:

  •  Bachelors’ degree or equivalent
  •  6+ years of successful experience in acquisition marketing
  •  2+ year hands-on experience with e-commerce marketing, with deep expertise acquiring customers through digital channels
  • 1+ year hands-on experience using a marketing automation platform to build and execute lead nurturing programs: Marketo preferred. Eloqua and other platforms will be considered.
  • Prior channel marketing experience in a B2B environment, preferably in a small company
  • Ability to plan and execute SEM and SEO campaigns preferred
  • Prior experience developing and using thought leadership content to drive acquisition marketing
  •  Demonstrated highly-developed communication skills, verbal and written
  • Analytical, curious and a strong mix of left and right brain, and a passion for data driven marketing
  • Proven track record of success in driving measured Marketing programs and tracking
  • Solid organizational skills and ability to meet tight deadlines in an environment of competing priorities
  • Experience analyzing and reporting on campaign effectiveness
  • Strategic thinker with hands on experience and solid attention to detail
  • Entrepreneurial spirit coupled with an intellectual curiosity and drive.

Candidates will be required to pass criminal background and credit checks before hiring, as well as periodically thereafter and must have permanent U.S. work authorization to be considered.

Apply on their web site, or send me your info, and I’ll make sure it gets to the right person. nathan dot burke at gmail dot com.

Channel Marketing Manager – Boston

by nathanwburke on May 3, 2012

Hot start-up in Boston’s North End is hiring a Channel Marketing Manager. In this role, you will have the opportunity to be strategic, creative and client-facing, while embracing the roll-up-your-sleeves goodness of a rapidly growing, well-funded start-up company. You’ll have ownership for our affiliate program, which boasts over 100 client partners to-date, and drives revenue for the company by engaging partners to sell our service to their customers. Your role is an exciting blend of channel strategy, relationship management and program execution. You may be coming up with a new idea for a partner campaign one minute and then designing a landing page or trade show layout the next. Each day brings new challenges and you need to be up for the challenge of  juggling a wide variety of priorities while managing your deadlines and getting it done.  Your ability to build strong relationships with partners, convey your ideas, build a plan and execute will make you successful, along with a healthy dose of ambition, project management expertise and dev/design chops.

As Channel Marketing Manager, you will:

  • Lead all affiliate marketing initiatives for the company
  • Drive revenue and assets under management by optimizing partnerships and defining creative ways for partners to sell our service
  • Project manage a wide variety of programs in order to meet aggressive business goals
  • Design and develop partner marketing materials including print collateral, online marketing assets, webinars, videos, live events including seminars and large-scale tradeshows, videos and much more
  • Lead all partner relationships and communications including kick-off calls, regular email communications and ongoing meetings
  • Work closely with internal sales team on all new partnerships and provide regular communications to sales to keep them up-to-date
  • Influence internal resources to get programs executed in an efficient way while delivering high-quality work
  • Plan and manage small and large-scale partner events including webinars, live seminars and tradeshows
  • Juggle a significant number of tasks at one time with tremendous organization, focus, positive energy and flawless attention to detail
  • Execute a wide variety of projects in support of affiliate partnerships, including: copywriting, online and offline design, collateral production and customization, report generation, portal management and whatever else comes your way

If you have the following skills, we want you:

  • 5+ years online marketing, integrated marketing, channel marketing experience
  • Bachelor’s degree/MBA preferred
  • Experience working with clients, building partnerships and operating in a client-facing role
  • Proficiency in writing promotional copy
  • Strong event planning expertise and knowledge of trade show logistics
  • Organizational skills and ability to multitask with great attention to quality and detail
  • Ability to create strong relationships, lead and influence others to get the job done
  • Strong design skills with ability to execute design vision
  • Ambitious and motivated to deliver great work, help our clients and build a successful company
  • Data-driven marketer who knows how to test and measure
  • Articulate communicator who can professionally represent our company and who knows how to listen to what the customer needs and then communicate the plan to get it done
  • Creative thinker who can build channel programs and strategic offers while being execution-focused, managing deadlines and making it happen
  • Knowledge of HTML required
  • Experience using Adobe Creative Suite (Photoshop, Illustrator, Indesign) required
  • Video editing experience a plus (Final Cut, iMovie, Screenflow)
  • Design production experience (trade show booth graphics, online banners, print collateral) required
  • Knowledge of content management systems and CRMs helpful

Send your info to me at nathan dot burke at gmail dot com, and I’ll forward it on to the right person.

Obligatory First Post

by nathanwburke on May 3, 2012

A while back, I started getting emails from recruiters and marketing folks at startups asking if I knew qualified candidates for positions they had open.  I decided to put a job board together, which summarily halted the emails, so I shut it down.

I’ve received a few emails over the last week with open positions, so I put together this quick and dirty blog. If you have a startup marketing position open, I’d be happy to post it here. Email me at nathan dot burke at gmail dot com.